Explainer Video Production for SaaS and Tech Products

Explainer video production is the process of writing, designing and animating a short film, usually 60 to 120 seconds, that explains what a product does, which problem it solves and what to do next. It covers the script, the storyboard, the style, the animation, the sound and the versions for each channel.

A SaaS explainer video is a short animated film that shows how a software product works and why it matters, usually placed on the homepage, in sales emails and in launch posts. The best ones show the real interface and one clear use case instead of every feature at once.

For a homepage or a launch, 60 to 90 seconds is usually enough to show the problem, the answer and the next step. Product demos and onboarding videos can run longer, and social cut-downs are often 6 to 15 seconds. Our explainer for the Amplitera SEO crawler runs 66 seconds.

The cost depends on the length, the style, how much of your interface or product has to be built, the number of versions and the voice-over. We plan the work in hours of production and give every project a fixed quote for its exact scope after a short call about the goal and the deadline.

An animated film of up to a minute usually takes 4 to 6 weeks from a complete brief, including the script, style frames, animation, two rounds of changes on the draft and one on the final. A pilot or a single scene can be ready sooner, and launch dates are planned backwards from the deadline.

Access to the product or a demo, documentation or a feature list, brand colours and fonts, the main audience and the goal of the film. For physical products we also use CAD, drawings or photos. From that we write the script and the storyboard, and you approve them before animation starts.

Both. Interface explainers, product demos and launch videos are usually 2D motion graphics built from your real UI. When the product is physical, we model it in 3D from CAD and animate it, and the two styles can share one film for a device and its app. Films built from 3D models are on our 3D animation services page.

Yes, where the channel needs them. Many explainers play with the sound off, so we carry the story with on-screen text, movement and sound design first, then add a voice-over, music and captions for the homepage, YouTube or presentations. Each language version reuses the same animation.

Yes. We rebuild the screens in motion from your product and fill them with demo data from a fictional company, so the film looks like your software without showing any real customer, account or metric. That keeps the film safe for public channels and for every market.

Yes. We make pitch and data room films, crowdfunding videos and launch films with short cuts for social media, often before the product is finished, from prototypes, designs or CAD. We make the films; your team or agency runs the campaign and the paid media.

Yes. Scenes are built so a changed screen, a new feature or a different length can be produced from the existing project without starting over. The same files also give vertical and square versions for social media and short cut-downs of single scenes.

A template tool or an AI generator is fine for a quick internal video. It cannot show your real interface, your exact product or a story built around your buyer, and its stock look is easy to recognise. We script, design and animate the film around your product and the claims it can support.

Yes. Marketing and video agencies use us for the scripting, design and animation of client explainers, under their brand and inside their client relationship. We work to the agency brief, its review process and its deadlines.

Software and SaaS, fintech and payments, crypto and Web3 platforms, AI products and developer tools, and makers of hardware and medical devices with an app. For films about procedures and devices for clinicians see our medical animation page.