Custom Website Hero Videos and Background Loops for Your Homepage
4.8
4.9Website Background Videos and Hero Loops We Make
Looping background videos for homepages and landing pages, made from your files instead of stock. One approved scene gives the desktop loop, the mobile cut, the poster frame and stills for the rest of the site. We plan the camera, the calm area for your headline and the loop point before anything is rendered.
Product and material loops
Close-ups of your product’s label, metal, glass, fabric or liquid with slow light and camera moves, like the twelve-second background film for Nova Sphere.Seamless loops with a still subject
Water, light and sky move while the product holds its place, so hotspots and text stay over the right parts. For a marine coatings brand we made wide loops for the website and vertical 1080 × 1920 versions.Homepage films with a story
A longer hero film that moves through scenes, like the 49-second homepage film for ACME Overland, checked shot by shot against the client’s 3D model of the truck.AI lifestyle loops with people
People using the product or walking through the space, generated with AI instead of a casting and a location shoot. See AI video production.
Interior and property loops
A slow move through a kitchen, a lobby or a suite for hotels, showrooms and developers, before the space is built. Full project films are on architectural animation.
Abstract 3D and motion design loops
Shapes, particles and brand colours in motion when there is no physical product to show, from our motion graphics studio.
Product UI loops for SaaS homepages
A series of short silent loops, one product step in each, with the interface drawn for the film when there are no clean screens yet.
Loops cut from your launch film
The hero loop and the full product launch video from one scene: the website gets a calm loop, the campaign gets the story.
Poster frames and stills from the same scene
The poster that shows while the video loads, stills for other pages and frames for social media, rendered from the scene of the loop, so the first screen and the rest of the site match.
Not sure what your homepage loop should show?
Start from the headline and the visitor: a product brand, a hotel and a SaaS homepage each need a different loop. Tell us what the first screen has to say and what files you have, and we reply with a loop idea, the approval steps and an hour estimate.
- Free
- No obligation
- NDA on request
Custom Website Hero Videos and Background Loops for Your Homepage
Most studios sell you renders. We work out what will actually move your project forward.
Ask a rendering studio what you need and you get a quote for renders. We start from the outcome you are paid for: a committee that signs off, enquiries on a scheme that does not exist yet, a buyer who stops comparing, an investor who commits.
Send one email and our 3D strategist replies with a commercial plan for the project: what to show, to whom, in what order, where it goes to work, and what it takes. The list of deliverables is the end of that plan, not the beginning.
Free, and yours to keep even if you never work with us.
Thank you – your request has been sent.
Our 3D strategist is reading the project now and will write back with the plan: what to show, to whom, and in what order.
Custom or stock
Custom Hero Video or Stock Footage: What Changes on Your Homepage
Stock libraries are the first answer for a website background video, and they are licensed to anyone. A custom loop costs more but shows your own product, space or interface, fits your headline and comes with a mobile cut and a poster made for your page.
| Stock background video | Custom CGI or AI hero video | |
|---|---|---|
| What it shows | A generic scene: waves, city, office, abstract shapes | Your product, your space or your interface |
| Who else uses it | Anyone who licenses the same clip | Only you |
| Product that is not built yet | Not possible | Made from your 3D model, CAD files or photos |
| Room for the headline | Wherever the clip leaves it | A calm area planned in the composition |
| Loop and mobile | As the clip was shot; mobile is a crop | A checked seamless loop and a separate mobile cut |
| Rights | The library’s licence terms | Set in your contract with us |
Hero video frames
Frames From Our Website Background Films and Loops
Stills from the Nova Sphere background film, the boat loops for a marine coatings brand and the homepage film for ACME Overland.
Free: the full portfolio
Leave your email and we will send a hand-picked set of projects in full resolution, matched to your project.
- Free
- Sent within one business day
- No sales call
Trusted by leading teams
Free guide: a 60-second film is 1,440 frames. This brief made it $19,740
Behind every logo in that row is a brief that fits in an email: what the film must do, where it plays, how long it runs. The ones that grow into shot lists get expensive fast; one composite 3D architectural animation brief came to $19,740 for a building that needed $4,600. The guide prices each line and gives you the seven storyboard decisions that control the budget.
- Free
- Instant download
- No sales call
If it didn't open, download it here.
Download the PDF
Common hero video problems
Website Hero Video Problems We Solve Before Launch
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01 Happened to us
The same clip is on other sites
Stock background videos are licensed to anyone, so the loop on your homepage can appear on a competitor’s site, and it never shows your product.
Our fixWe make the loop from your product, space or interface, so the first screen shows what you sell and nobody else has it.
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02 Happened to us
The loop jumps
A visible cut, a flicker or a camera that snaps back at the loop point looks like a broken video and pulls the eye away from the headline.
Our fixWe plan the loop point in the scene and check the seam before delivery, so the loop runs without a visible cut.
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03 Happened to us
The video slows the page
A heavy file delays the first screen, and visitors on mobile data wait for a picture they may never see moving.
Our fixWe deliver compressed MP4 and WebM web versions and a poster frame, so the page shows a picture first and the video can start later.
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04 Happened to us
The headline is hard to read
Bright, busy motion behind white text makes the offer and the button hard to read, and an overlay added later dulls the whole video.
Our fixWe keep a calm area for your headline and button in the composition from the first styleframe.
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05 Happened to us
Phones cut the product off
A wide loop cropped to a tall phone screen often loses the product, and phones in low-power mode, or sites that turn the video off on mobile, show only the still image.
Our fixWe deliver a separate vertical mobile cut for the phone screen and a poster frame.
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Had any of these? Tick them.
12 questions that keep your film on launch day
Your PDF is ready.If it didn't open, download it here.
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Delivery
Homepage Hero Video Spec: 4K Master, MP4 and WebM, Poster and Mobile Cut
A hero video is only finished when it works on the page. Every loop we deliver comes as a set, so your developer or web agency can put it live without re-exporting anything.
- 4K master The full-quality file for future edits, large screens and other uses.
- MP4 and WebM Web versions compressed for the weight of the page, for all modern browsers.
- Poster frame The still that shows while the video loads, on slow connections and where autoplay is off.
- Mobile cut A separate vertical version for phone screens.
- Seamless loop The loop point planned in the scene and the seam checked before delivery, so the video does not jump.
- Headline area A calm part of the frame left for your headline and button, agreed on the first styleframe.
- Silent by default No audio track in the web versions, so browsers can start the loop on their own.
How a website hero video project runs, step by step
Every hero loop goes through the same five steps, so the headline area, the loop point and the mobile cut are agreed before the final render.
The same approved scene can give the next loop, the poster or a still for another page.
Free: the video project roadmap
What to prepare at each step, where approvals happen and which files save the most time.
Where is your hero video now?
- Free
- Instant download
- No sales call
If it didn't open, download it here.
Download the PDFBrief
Website refresh, launch or campaign: the page design, the headline, your 3D model, CAD files or photos, brand guidelines and where the loop will run.
Concept
What the loop shows, how long it runs, where the camera moves and where it starts again, in CGI, AI or both.
Style frames
Key frames of the first screen with your headline area, light and colours, for desktop and the phone screen.
Animation
A motion preview of the whole loop, then the final render with the seam checked before delivery.
Delivery
A 4K master, MP4 and WebM web versions, a poster frame and a mobile cut, ready for your developer or web agency to upload.
How we run it
How We Run a Hero Video Loop on Our Own Website
The hero videos on our own service pages follow the rules we suggest to clients. The page paints the poster picture first and the video is an extra layer on top of it, so a slow phone or a blocked autoplay never leaves the first screen empty.
- Picture first The hero picture is the first thing the page shows; the video never delays it.
- Start after load The loop starts only after the page has loaded and fades in once it is actually playing.
- Not on phones Phones, Save-Data, slow connections and reduced-motion settings get the picture only.
- Streamed, not one big file The loop is streamed from a video CDN in the quality the screen and connection can take.
Why Choose Us
Why Brands and Web Agencies Choose Our Hero Video Team
We are a CGI studio first: the people who light metal, glass and water for product renders make your loop, and the same scene gives you stills and longer films later.
- 01
350+ clients since 2016
Brands, manufacturers, startups and agencies, from our studio in London.
- 02
Your product, not stock
Loops made from your 3D model, CAD files or photos, in CGI, in AI or in both.
- 03
Delivered for the web
A 4K master, MP4 and WebM web versions, a poster frame and a mobile cut in one delivery.
- 04
Approval before the final render
A styleframe, then a motion preview of the loop, then the final render, so changes happen early.
- 05
Files your developer can use
Files ready to upload, and help with putting them on your site if you need it.
- 06
White-label and NDA
We work under your agency’s name and under NDA, and do not show the project without your permission.
Check a start date for your hero video
Tell us what the first screen should show, the files you have and the launch date. Within one business day we reply with a start date, the team we would put on it and a price range.
Scope
Deadline
- Reply within one business day
- No obligation
Remote studio, your time zone
Website Hero Videos for Brands and Agencies Worldwide
We make hero loops for brands, hotels and web agencies in many countries, working fully online from the first call to delivery.
Calls in your time zone
We schedule calls in any time zone, including weekends.
Send your files from anywhere
Share 3D models, CAD, photos, brand guidelines and the page design by link; you review styleframes and previews online, under NDA if you need one.
Flexible schedule
Our team works across time zones, so website launches and campaign dates stay on track.
Book a 30-minute call
Which day suits you?
What time?
Where should we send the invite?
- 30 minutes
- Free, no obligation
- Invite by email
30-second hero video quiz
Not sure which hero video your homepage needs? Find your fit
Four questions about your site, your visitor and your files, and we suggest the loop that fits, with a free next step for your team.
Pick the look you love
What should the first screen show?
Who will see it?
What do you have now?
Almost there — where do we send it?
Your tailored plan and a free next step for your project.
No spam — we only email about your project.
Website hero video, from styleframe to web files
We’ll email your tailored hero video plan shortly.
FAQ
Questions About Website Hero Videos
Didn’t find your question?
Ask it here. A producer replies within one business day — with an answer, not a sales call.
What is a website hero video?
A website hero video, also called a header video or a full-screen video background, is a short, silent video that plays behind the headline on the first screen of a homepage or a landing page, usually as a looping background video with no visible cut. It can be a cinemagraph where only one detail moves or a full scene with a moving camera; either way it shows the product, the place or the mood in a few seconds, while the headline and the button carry the offer.
How long should a website background video be?
Most hero loops run about ten to fifteen seconds before they repeat. The Nova Sphere background film is about twelve seconds, the boat loops for a marine coatings brand about ten to thirteen, and a story-led homepage film can be longer: the ACME Overland film runs 49 seconds.
What files do we get?
A 4K master, MP4 and WebM web versions compressed for the page, a poster frame, a mobile cut for phone screens and a loop checked for a seamless seam, with a calm area for your headline. If your site needs other sizes or formats, we add them to the delivery.
Will a hero video slow down our website?
It does not have to. We compress the MP4 and WebM versions for the page and deliver a poster frame, so the browser shows a picture first. On our own site the hero picture loads first and the loop starts only after the page has loaded, never on phones, with Save-Data, on slow connections or with reduced motion.
Does the hero video play on phones?
Phones can play muted loops, but many sites show only the poster frame on mobile to save data and battery. We deliver both a mobile cut and a poster frame, so the first screen works either way.
Does a background video need sound?
No. Browsers usually let a video start on its own only when it is muted or has no audio track, so hero loops are made silent. If you also need a version with music or a voice-over for social media or YouTube, we cut it from the same scene.
Do you put the video on our website?
We can hand over the files only, or help put the video on your site if needed; we agree this on the call. Either way the files come ready to upload, with the poster frame and the mobile cut.
Can you make a hero video without filming?
Yes, that is what we do: the loop is made in CGI from your 3D model, CAD files or photos, or with AI, with no film crew or location shoot. If you already have footage of your factory or team, we can combine it with our CGI and AI scenes in one film.
Can you edit our stock footage into a hero video?
Editing stock or your own footage on its own is not a service we offer. We make the loop with our CGI or AI, and we can add motion graphics, titles and interface overlays on top of footage you shot.
CGI or AI: which is better for a hero loop?
CGI when the product has to be exact in every frame, such as the shape, the logo and the materials, and when you need the same scene later for stills and films. AI when people, nature or a lifestyle scene matter more than exact geometry and the deadline is short. Many loops combine both.
How long does a hero video take?
A loop of up to 30 seconds usually takes about a week from a full brief when it is made with AI, and 2–4 weeks when it is made in CGI. Longer story-led homepage films take longer; we confirm the timing with the quote.
How many revisions are included?
For a CGI loop, two rounds of revisions on the draft and one on the final are included. For AI loops we agree the revisions per project. Because the styleframe and a motion preview are approved first, most changes happen before the final render.
Can you make a series of loops for one site?
Yes. A homepage can use one hero loop and shorter loops further down: one product step or feature in each, or a loop per collection page. We make the series from the same scene and camera language, so the loops look like one campaign.
Can we use a still hero image instead?
Yes. A still is lighter and works well when the headline needs all the attention. We render hero images from the same scene as the loop, and product stills are on 3D product rendering.
Video loop or interactive 3D on the homepage?
A video loop plays the same for everyone and works on almost any site builder. Interactive 3D lets visitors turn the product or change colours in the browser; that is on 3D product configurators.
Do you work white-label for web agencies?
Yes. We make hero videos for your clients under your agency’s name, deliver them to your developers’ spec, work under NDA and do not show the project without your permission.
Who owns the hero video?
The transfer of rights to the finished video is set in the contract. On request we can also hand over the 3D model and the source files.
How much does a website hero video cost?
It depends on the length, whether we build the product or space from scratch or start from your model, and whether the loop is CGI, AI or both. Send the brief and your files and we reply with a quote; typical ranges are in our 3D product animation cost guide.
Test Frame
Start With a Test Frame of Your Hero Video
Before you commit, see one frame of your own loop: send the brief, your 3D model or photos and a few references, and we agree on a test frame on the call.
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