Exploded-View Wall System Animation for an Insulated Backer Board
A US video production studio needed a product film for an insulated backer board that replaces several layers of a traditional stucco wall. We modelled both wall systems and animated them in an exploded view, from bare sheathing to the finished wall.
Client & Market Context
A Video Studio Explaining a Simpler Wall System
Our client is a US video production studio making a product film for a building products manufacturer. The film had to present a new insulated backer board as a simpler alternative to the traditional multi-layer stucco wall, and the studio needed a wall system animation that builders and architects would understand at a glance.
Making the Layers Inside a Wall Visible
The main challenge of exploded-view animation for a wall product is that every layer disappears once the wall is built. The comparison only works if each layer is shown clearly and in the right order, so the film had to answer four questions.
Visual Results
The Finished Wall System Animation and Stills
The set follows the film: the traditional wall coat by coat, the board pulled apart and put back together, then the installation from the first fastener to the finish coat.
Free guide: a 60-second explainer in 12 shots, and the 4 you can cut
You have just seen a machine, a device or a procedure shown rather than described. Doing the same in motion is a matter of planning shots, not polishing renders. Our composite 60-second explainer, priced shot by shot at $8,100, does all its explaining in five shots. The guide gives you the priced shot list, the input to send from engineering or medical teams and the short brief for product animation.
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Results & Business Impact
- 44s
film in Full HD, from bare sheathing to the finished wall
- 8stills
at 5504 px wide, rendered from the same scenes as the film
- 2
wall systems modelled and compared: the traditional stucco assembly and the backer board
- 1
insulated board shown exploded into its layers, then installed, taped and finished
A wall system is sold on what nobody sees once it is built. An exploded-view animation puts every layer in front of the viewer, so the difference between a multi-layer wall and one board is clear in seconds.
FAQ
FAQ about this wall system animation project
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What is a wall system animation?
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