Product Launch Video Production for SaaS, AI, Apps and Devices

A product launch video is a short film, usually 30 to 90 seconds, that introduces a new product or feature on launch day. It states one promise, shows the product working and ends on the brand, so it can open a website, a launch post, an ad campaign, an app store page or a keynote.

The hero film usually runs 45 to 90 seconds. Teasers before the date run 6 to 15 seconds, and social cuts 15 to 30 seconds. Our concept launch film for the Fin AI agent runs 55 seconds, and the launch video for a clinical eye tracker 45 seconds.

The cost depends on the length, 2D or 3D, how much design starts from scratch, the number of cuts and the delivery formats. We plan the work in hours of production and give every project a fixed quote for its exact scope after a short call about the launch date and the channels.

A launch film of up to a minute usually takes 4 to 6 weeks from a complete brief, including the storyboard, style frames, animation, two rounds of changes on the draft and one on the final. Start 6 to 8 weeks before the date, so teasers can go out before the launch.

Yes. We make app promo videos and app launch videos from your real screens, with versions for the website, paid social and the app store preview sizes. The main flow is shown in a few taps, and the text stays readable on a phone.

We give the AI a visual symbol, show the screens where it works and the moment a person takes over, and keep every claim to what the product does today. In our concept film for the Fin AI agent, a particle sphere stands for the AI.

A launch video announces something new on a fixed date and is built around one promise. An explainer shows how a product works and stays on the homepage for months. Many launches use both; explainers are on our explainer video production page.

Yes. We build software scenes from designs and staging screens, and physical products in 3D from CAD, so the film is ready before the first units ship or the feature goes live. Screens can be updated late in the process if the interface changes.

Yes. Teasers, product reveal videos, launch trailers and countdown posts for the weeks before the date, and brand films for a launch or a rebrand, come from the same project as the hero film, so the whole launch looks like one campaign.

No. We make the launch film, teasers, social cuts and launch ads, and your marketing team or agency runs the campaign and the paid media. We deliver every size, length and caption version the media plan needs, so the creative is ready on launch day.

Yes. Creative, marketing and launch agencies use us for launch films and animation on client work, under the agency’s brand and inside its client relationship. We follow the agency brief, its review process and its deadlines.

The launch date, the channels, the one promise you want to land, brand files, product screens or CAD and a few launch videos you like. From that we write the storyboard and design style frames, and you approve them before animation starts.