Render of a curved white residential building with terraces on a wooded hillside above a city, a couple on a terrace at sunset

Interactive Apartment Selector for Real Estate Developers

Buyers choose the building, the floor, the apartment and the finishes on your website or a sales gallery screen, with live prices and availability. We make the 3D renders, the floor plans and the selector itself.
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Live demo

Try an Interactive Apartment Selector

Olive Ridge is a demo project: an eight-floor apartment building and fourteen villa plots on a ridge. Pick a floor on the render, open an apartment, switch the finishes and watch the price change. On the villa tab, choose a plot, a house type and a facade.

The same selector runs on your website, on a touch screen in the sales gallery and on a laptop in a buyer meeting. Press “Sales gallery screen” to see it full screen.

What buyers see

What an Interactive Apartment Selector Shows Buyers

An interactive apartment selector is a web tool that lets buyers choose a home on a 3D render of the building instead of a price list: the floor, the apartment, its floor plan, finishes, price and availability in one place. It answers the questions your sales team hears all day.

  • Building and floors

    The building render with every floor clickable. Hover a floor to see how many apartments are free and the starting price; filters narrow it by bedrooms, budget and availability.

    Best for
    Apartment buildings, condos and towers, from 20 homes to several phases
    What it needs
    Needs a 3D model of the building, which we build from your drawings
  • Apartment and floor plan

    Each apartment opens with its interactive floor plan: rooms and areas, balcony, aspect and position on the floor, the price and the status, plus a unit sheet buyers can save as a PDF.

    Best for
    Off-plan sales, where the plan is what buyers compare
    What it needs
    Plans are redrawn from the architect’s layouts so every room size is right
  • Finishes, plots and house types

    Buyers switch finish packages and upgrades and see the price change, like a design center on screen. For villas and townhouses the selector starts on the site plan: plot, house type, facade, finishes.

    Best for
    Villa and townhouse communities, home builders, upgrade sales
    What it needs
    Every option needs its own render, so we agree the list of options first

Interactive floor plans

Interactive Floor Plans Inside the Selector

An interactive floor plan is a clickable plan of a floor or an apartment: buyers hover a unit to see its size, status and price, open it to see every room with its area, and compare it with the next one. In the selector the plans are linked to the building render, the finishes and the enquiry form.

  • Whole floor

    Every apartment on the floor coloured by status: available, reserved or sold, with its number, bedrooms and area.

  • One apartment

    Rooms with names and areas, furniture to show the scale, the balcony, the windows and the overall width.

  • 2D and 3D plans

    Flat plans for speed, 3D floor plans for the apartments buyers ask about most.

  • Unit sheet

    A one-page sheet with the plan, the details and the chosen finishes, ready to save as a PDF or print.

  • Metres or feet

    Areas in square metres, square feet or both, and prices in your currency.

  • Deep links

    Every apartment has its own link, so your sales team can send buyers straight to it.

What We Build for Your Apartment Selector

One 3D model of your project feeds every part: the renders, the floor plans, the finishes and the selector, so the floors, the plans and the prices always line up.

  • Render of a modern apartment building with balconies in a green park setting

    3D renders with clickable floors

    Exterior renders of the building from the angles buyers know, with every floor and apartment mapped so it lights up under the cursor.
  • 3D floor plan of a one-bedroom apartment with a bedroom, kitchen, dining area and balcony

    Interactive floor plans

    Floor plans of every floor and apartment type, redrawn from the architect’s layouts, with 3D plans for the key apartments.
  • Three kitchen renders side by side: putty and oak handleless fronts, grey shaker cabinets with marble, dark walnut with a black marble island

    Finishes and upgrades

    Interiors rendered in each finish package, so buyers choose the oak, stone or walnut scheme on screen and see the price change. A 3D virtual tour can open from the apartment card.
  • Top-down 3D master plan render of a hillside housing development with villas, curved roads and forest around the plots

    Interactive site plan and masterplan

    For villas, townhouses and phased communities: a site plan with every plot clickable, its size, status, price and the house types that fit it.
  • Render of a modern stone and stucco villa with terraces, a glass balustrade and Mediterranean planting

    House and villa configurator

    House types, facades and finishes on renders, priced together with the plot, for home builders and villa communities. It works like our 3D product configurators.
  • Full-screen apartment selector for a sales gallery touch screen, showing a floor plan with available, reserved and sold apartments

    Sales gallery touch screen

    A full-screen version for the touch screen or touch table in your sales gallery, marketing suite or display suite, with large buttons and the same live data.

Have the plans but no renders yet?

Send the architect’s drawings. We build the 3D model, make the renders and map the floors for the selector.

  • Free
  • No obligation
  • NDA on request

Renders behind the selector

Residential renders we have made for developers

Every selector starts with renders of the building, the apartments and the community. These are residential projects we have rendered for developers and home builders.

Render of an apartment building corner at dusk with a lit balcony, wall lights and warm windows
Case studyResidential Complex 3D Rendering Delivered Under Extreme DeadlinesView the case
Render of a white apartment building side with balconies and bicycles parked in the courtyard
Render of a white apartment building side with balconies and bicycles parked in the courtyard
Render of light stone apartment buildings around a green courtyard with young trees
Case studyHow Unified CGI Production Accelerated Pre-Sales for an Apartment Complex DesignView the case
Render of a stone apartment building facade with tall windows, balconies and a planted entrance
Render of a stone apartment building facade with tall windows, balconies and a planted entrance
Render of an apartment kitchen with a dark wood island, built-in appliances and pendant lights
Case studyApartment Renderings That Rescued a Critical Design DeadlineView the case
Render of an apartment bedroom with a corner bed beside a large window and soft daylight
Render of an apartment bedroom with a corner bed beside a large window and soft daylight
Render of a rental apartment bedroom with pendant lights, a round mirror and linen bedding
Case study3D Apartment Tour That Helped Lease a Premium Apartment Without a VisitView the case
Aerial render of a row of townhomes with solar roofs, garages and trees along a cul-de-sac
Case studyTownhouse Solar Panel Rendering Matched to a Real Street PhotoView the case
Render of a brick and siding townhome with a bay window, solar panels and a lawn
Render of a brick and siding townhome with a bay window, solar panels and a lawn
Render of a dark timber cottage with a lit pool terrace and outdoor dining among pines at dusk
Case studyHow Night-Focused CGI Drove 68% Faster Pre-Sales for a Cottage CommunityView the case
Evening render of a two-storey cottage with tall glazing and a pool in a pine forest
Evening render of a two-storey cottage with tall glazing and a pool in a pine forest
Render of a resort-style residential community clubhouse among palm trees beside a lake
Case studyTropical Residential Development CGI for High-Impact Property MarketingView the case

Free: the full portfolio

Pick your building type and we will send a hand-picked set of projects in full resolution, matched to what you are building.

Your building type

  • Free
  • Sent within one business day
  • No sales call
Thanks. We will send the portfolio within one business day.

Trusted by leading teams

Cover of the guide comparing a show flat and marketing suite with a CGI launch set for a residential development

Free guide: a show flat or a CGI launch set, priced $179,080 apart

The developers in the row above come to us before there is anything to photograph: drawings, a finishes schedule and a sales date. We priced one launch both ways. A show apartment, marketing suite and photography came to $196,740; a real estate rendering set from one 3D model, $17,660. The guide shows every line, the weeks each route takes and when a show flat still earns its place.

  • Free
  • Instant download
  • No sales call
Thank you, your guide is ready.

If it didn't open, download it here.

Download the PDF

Who uses it

Who needs an interactive apartment selector and what it does for them

Developers buy it to sell off-plan faster, but the selector is used every day by the people around the sale. Choose your role to get the playbook written for it.

  • Aerial render of a residential community with townhouses around a lake, roads and landscaped gardens

    Real estate developers

    One place where buyers see what is left, at what price, and leave a request for a specific apartment.

    Get the playbook for this role
  • Render of light stone apartment buildings along a tree-lined pedestrian walkway with tall lamp posts

    Sales and marketing agencies for new developments

    A tool your agents use in every call and every show flat visit, with prices that are always current.

    Get the playbook for this role
  • Mock-up of a brochure, website and social media post with renders of a new villa community for its off-plan launch

    Marketing agencies building the project website

    The selector, renders and plans delivered ready to embed in the website you are building for the developer.

    Get the playbook for this role
  • Render of an apartment courtyard path at dusk with parked bicycles and lit entrances

    Build-to-rent and multifamily operators

    Live availability by floor and unit type for the leasing team and the website, updated from your system.

    Get the playbook for this role
  • Render of an apartment rooftop deck at sunset with a timber pergola, lounge sofas around a fire pit and planted olive trees

    Branded residences and serviced apartments

    Residences and amenities presented in the hotel brand’s style, for buyers who will never see the site before they sign.

    Get the playbook for this role
  • White model render of a three-storey apartment building with balconies and a garden terrace

    Architects working with developers

    Your design shown to buyers exactly as drawn, without a separate studio redrawing the floors.

    Get the playbook for this role

Pick your side of the sale. Get the playbook written for it.

A developer, a sales agency and a leasing team use the same selector for different reasons, and each loses buyers in a different place. Choose yours: what to prepare, what buyers ask for first, and the mistakes we see most from your side.

  • Free
  • Instant download
  • No sales call
Your PDF is ready.

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Challenges

Apartment Selector Challenges We Solve

  • 01 Happened to us

    Price lists are out of date the day they go out

    Buyers find sold apartments in PDFs and on portals, and your team spends calls correcting them.

    Our fixPrices and statuses change in one table or in your CRM and update on the website and the sales gallery screen at once.

  • 02 Happened to us

    Buyers cannot picture the apartment from a plan

    A floor plan in a PDF does not show where the apartment sits, where the balcony faces or how the finish looks.

    Our fixEach apartment opens on the building render with its plan, aspect, finishes and price.

  • 03 Happened to us

    The sales gallery and the website show different things

    The touch screen runs one tool, the website another, and neither matches the latest price list.

    Our fixOne selector, one data source: website, sales gallery screen and the sales team’s laptop.

  • 04 Happened to us

    Leads arrive without context

    A form says “interested in your project”, and the agent has to start from zero.

    Our fixEvery request carries the apartment, the finishes and the price the buyer chose, straight into your CRM.

  • 05 Happened to us

    Renders and the selector come from two vendors

    The floors on the render do not match the plans, and every change means two contractors and two invoices.

    Our fixWe make the renders, the plans and the selector from one 3D model, so the floors line up.

  • Had any of these? Tick them.

    12 questions before buyers pick a floor

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How we build an interactive apartment selector, step by step

Every selector goes through the same five steps. You approve the renders, the plans and the screens before we connect the data, so changes are cheap.

The Olive Ridge demo on this page followed the same path: a 3D model of the building, renders with mapped floors, plans of every apartment, then the selector and the enquiry form.

Free: the apartment selector launch roadmap

What to prepare at each step, what carries over to the next one, and who keeps the selector current after launch.

Where is your project now?

  • Free
  • Instant download
  • No sales call
Your PDF is ready.

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  1. Brief

    Plans, price list, unit types, options and where buyers will use the selector.

  2. 3D model

    A 3D model of the building or community from the architect’s drawings.

  3. Renders

    Exterior renders with mapped floors, floor plans and finish packages.

  4. Build

    The selector, filters, statuses, forms and the CRM or price list connection.

  5. Launch

    Embedded in the website, set up on the sales gallery screen, updated as you sell.

Why Choose Us

A 3D Studio Behind Your Apartment Selector

Most selectors are built by software teams who get the renders from someone else. We make the 3D model, the renders and the plans ourselves, so the building in the selector is the building you sell.

  • 01

    350+ clients since 2016

    Developers, home builders and agencies have sold homes with our renders, animations and tours.

  • 02

    Renders and selector from one team

    The people who model the building also map its floors, so nothing is lost between two contractors.

  • 03

    From drawings, before construction

    Selectors are built for off-plan sales: we start from the architect’s drawings, long before the show flat.

  • 04

    Website, screen and laptop

    One selector for the project website, the sales gallery touch screen and the sales team.

  • 05

    Any CRM

    Requests and statuses connect to the CRM you already use, or to a simple table you update yourself.

  • 06

    The rest of the launch

    Animation, virtual tours, brochures and the project website from the same 3D model.

Check a start date for your apartment selector

Tell us how many homes the selector covers and when sales start. Within one business day we reply with a start date, the team we would put on it and a price range.

Homes

Deadline

  • Reply within one business day
  • No obligation
Thanks. We will reply with a start date, the team and a price range within one business day.

Remote studio, your time zone

Interactive Apartment Selector Development Worldwide

We build selectors for developers in North and South America, Europe, the Gulf and Australia. Book a call at a time that suits your time zone.

One team, online

The renders, the floor plans and the selector are made by one team, with reviews and approvals online.

Remote workflow worldwide

Send drawings, price lists and brand guidelines from anywhere; reviews and approvals happen online and under NDA.

Launch dates kept

Our team works across time zones, so the selector is ready when your sales gallery opens.

Book a 30-minute call

  1. Day
  2. Time
  3. Email

Which day suits you?

What time?

Where should we send the invite?

  • 30 minutes
  • Free, no obligation
  • Invite by email
The call is booked. The calendar invite is on its way to your inbox. Need another time? Just reply to it.

Projects

Apartment Selectors for Every Type of Development

The same tool works for a single building and for a community of several phases. What changes is where the buyer starts: the building, the site plan or the house type.

  • Condos and apartment towers

    Building, floor, apartment, finishes. Penthouses and duplexes get their own view.

  • Multifamily and build-to-rent

    Live availability by floor and unit type for leasing teams, with move-in dates instead of sale prices if you prefer.

  • Villa and townhouse communities

    An interactive site plan with plots and a house configurator for house types and facades, the way home builders sell.

  • Master-planned communities and phases

    An interactive masterplan that opens each phase, then each building or plot.

  • Branded residences and resorts

    Residences, villas and serviced apartments in one tool, with the hotel’s brand and language.

  • Mixed-use buildings

    Apartments, retail units and offices in one stacking view of the building, each with its own plans and terms.

Where it runs

An Apartment Selector for Your Website, Sales Gallery and CRM

The selector is one web app with one source of data. It goes wherever buyers meet your project and sends every request to the same place.

  • Your website

    Added to the project website with an embed code, whatever the site is built on. Or we build the whole website with our web design team.

  • Sales gallery screen

    A full-screen mode for touch screens and touch tables in the sales gallery, marketing suite or display suite, with larger buttons.

  • Sales team

    The same tool on a laptop or tablet in buyer meetings, with deep links to send any apartment by email or WhatsApp.

  • Your CRM

    Requests go to Salesforce, Zoho, Pipedrive, Microsoft Dynamics or any CRM with an API or webhooks.

  • Prices and availability

    Update pricing and availability yourself in a simple table or admin, or sync statuses and prices from your CRM automatically.

  • Analytics

    Events go to your analytics: which floors, apartments and finishes buyers open most, and where they leave.

Languages, currency and units (square metres or square feet) are set for each project.

FAQ

Questions about interactive apartment selectors

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Ask it here. A producer replies within one business day — with an answer, not a sales call.

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What is an interactive apartment selector?

An interactive apartment selector, also called a unit selector, is a web tool where buyers choose a home on a 3D render of the building: they pick a floor, open an apartment, see its floor plan, finishes, price and status, and send a request for that exact unit. It replaces the PDF price list and works on websites and sales gallery screens.

What is the difference between an interactive floor plan and an apartment selector?

An interactive floor plan is one part of the selector: a clickable plan of a floor or an apartment with room sizes, status and price. The selector adds the building render, filters, finishes and the enquiry form around it, so buyers move from the building to the right plan in two clicks.

Do we need renders before you start?

No. Most selectors start from the architect’s drawings: we build the 3D model of the building, render it from the angles buyers know and map every floor and apartment. If you already have renders from us, we reuse the same 3D model, so the floors line up exactly.

How are prices and availability updated?

You choose. Either your team updates prices and statuses in a simple table or admin, or the selector reads them from your CRM. In both cases a change shows on the website and on the sales gallery screen within minutes, so buyers never see an apartment that is already sold.

Which CRM does the selector connect to?

Any CRM with an API or webhooks, including Salesforce, Zoho, Pipedrive and Microsoft Dynamics. Every request arrives with the apartment, finishes and price the buyer chose, and statuses can flow back from the CRM to the selector, so sold units close automatically.

Can it run on a touch screen in our sales gallery?

Yes. The selector has a full-screen mode for touch screens and touch tables in a sales gallery, marketing suite or display suite: larger buttons, no website around it and the same live prices. Your agents can also run it on a laptop or tablet in buyer meetings.

Does it work for villas, townhouses and plots?

Yes. For villa and townhouse communities the selector starts on an interactive site plan: buyers pick a plot, see which house types fit it, choose the facade and the finishes, and get the price for plot and house together. It works as a house configurator for home builders too.

Can buyers reserve an apartment online?

Buyers send a reservation request for the exact apartment they chose, with the finishes and the price, and your sales team confirms it. If you take online deposits, the reserve button can lead to your existing payment or reservation page instead of the form.

Will it work on our existing website?

Yes. The selector is added to your website with an embed code, whatever the site is built on, and it is tested on phones and desktops before launch. If the project has no website yet, our web design team can build the whole site around the selector.

Custom selector or a SaaS platform?

A SaaS platform is quicker to start and charges a monthly fee for as long as you use it. A custom selector costs more up front, has no platform fee and is built around your brand and project. If you prefer a platform, we can still make the renders and plans for it.

Can the selector show other languages and currencies?

Yes. Labels, currency and units are set for each project: square metres or square feet, euros, dollars, dirhams or pounds. For international sales the same selector can switch language, so buyers abroad and your local team see the same apartments and prices.

Fixed quote

Get a Quote for Your Apartment Selector

Send the plans or the price list of one building or phase and tell us where buyers will use the selector. We reply within one business day with a plan, the renders it needs and a fixed quote.

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