Still of a site health score of 64 out of 100 inside a ring of checks, from the Amplitera explainer video
Success stories

SaaS Explainer Video for a Technical SEO Crawler

Amplitera is a technical SEO crawler for SEO teams, agencies and AI agents. We turned what it does into a 66-second motion graphics explainer: 12 scenes, an original soundtrack and 4K and 1080p masters at 60 fps.

Portrait crop of the page inspector showing a 404 page with its indexability, canonical, sitemap and hreflang
Portrait crop of an AI agent asking Amplitera over MCP what changed since last week’s crawl

Client & Market Context

A SaaS Crawler for SEO Teams and AI Agents

Amplitera is a technical SEO crawler built for SEO teams, agencies and AI agents. It needed a short film for its website and for conversations with potential users, one that explains in about a minute what the crawler does differently.

Explaining a Technical Product in About a Minute

An explainer video for software has little time and a lot to say. A crawler produces thousands of rows of data, and the film had to turn them into a story that a marketing lead or an SEO specialist follows on the first watch. It had to answer four questions.

Visual Results

The Explainer Video, Scene by Scene

The stills follow the film: the 128 findings of a single crawl, the question of what to fix first, an issue with the pages it affects and the closing call to action.

Project film
0:00
01Project film
Still of a crawl log with re-requested server errors and four states of evidence for the findings
02Trust Before Tasks
Still of selected findings exported to CSV next to a client audit report
03Hand-Off Without Rework
Still of a targeted re-check moving broken links from the open queue to resolved
04Re-Check the Fix
Still of a crawl history chart where a post-deploy crawl catches new issues
05Catch Regressions Early
Still of the issues workspace ranking SEO problems by impact, with an agent suggesting which templates to fix
06
Still of the number 128 over a wall of crawl findings, from the opening of the explainer video
07
Still asking which one do you fix first, over a long list of SEO issues
08
Close-up still of a broken internal links issue with its affected URLs and HTTP status codes
09
Closing still with the Amplitera logo, the line turn every crawl into work that gets shipped and a get access button
10
Cover of the guide on planning a technical product animation shot by shot

Free guide: a 60-second explainer in 12 shots, and the 4 you can cut

You have just seen a machine, a device or a procedure shown rather than described. Doing the same in motion is a matter of planning shots, not polishing renders. Our composite 60-second explainer, priced shot by shot at $8,100, does all its explaining in five shots. The guide gives you the priced shot list, the input to send from engineering or medical teams and the short brief for product animation.

  • Free
  • Instant download
  • No sales call
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Remote studio, your time zone

Planning a similar project?

Book a 30-minute call. Tell us about the project, and we will tell you which views it needs, how long it takes and what it costs.

Estimate on the call

A price range on the call, not a follow-up questionnaire.

Any stage of the project

From concept sketches to a finished model: we start from what you have.

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Results & Business Impact

  • 66s

    explainer film, from the first crawl to the call to action

  • 12scenes

    one for each part of the product, from crawling to regressions

  • 60fps

    masters in 4K and 1080p for the website, social media and sales calls

  • 1soundtrack

    music and sound effects made for this film, with no licensed tracks

Software is hard to film because its value stays invisible until someone uses it. A short explainer that shows the problem, the product’s answer and the next step makes a technical tool clear before the first demo call.

FAQ

FAQ About This SaaS Explainer Video

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What is a SaaS explainer video?
A SaaS explainer video is a short animated film, usually 60 to 90 seconds long, that shows what a software product does, which problem it solves and what the viewer should do next. It works on the homepage, in sales emails and in launch posts, and replaces a long feature list with one clear story.
Why make an explainer video without a voice-over?
Most people watch product videos with the sound off, in social feeds or on a homepage that plays automatically. Without a voice-over, the film tells the story with short lines on screen, movement and sound design, and the same master can serve other language markets with only the text translated.
How do you keep an explainer video accurate?
We write the script from the product’s own documentation and show only features that exist today, not items from the roadmap. The interface in the film follows the real product, and the demo data comes from a fictional company, so no client data appears on screen.
What do you need to start a SaaS explainer video?
Access to the product or a demo, its documentation or feature list, the brand colours and fonts, and the main audience and goal of the film. From that we write the script and the storyboard, agree on the style with a short pilot and then produce the full film.
Can the video be updated when the product changes?
Yes. Because this film was animated in code, a changed screen, a new feature or a different length can be made from the existing scenes. The same project can also render vertical and square versions for social media and short cut-downs of single scenes.
Do you make explainer videos for software companies?
Yes. We make the same kind of SaaS explainer and product demo videos for software companies, startups and technology brands, alongside 3D product animation for physical products and devices. Every project starts from your product and your audience.

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