Product Visualization That Powers a Bold Sports Brand Launch
Photorealistic CGI for Decathlon’s Mind Box launch — product, concept, and trail-ready brand world in one consistent visual language.
Client & Market Context
The Brand Behind the Launch
Decathlon set out to launch the Mind Box — a concept built to fuel not only the body but the mindset of everyday athletes. Pairing a soft, breathable performance product with a kit of motivational cards and a symbolic engraved stone (with a QR code linking to digital content), the launch needed product visualization able to make an emotional, mindset-driven idea feel real.
Turning a Mindset Concept into Tangible Visuals
Decathlon needed a product visualization approach able to carry both a physical product and an emotional idea.
The Output
Visuals That Move People to Act
A combination of cinematic lifestyle scenes, product and packaging renders, and concept stills carried the launch across every channel while keeping mindset and movement at the center.
Free guide: a 33-asset launch cost $27,670 shot and $11,830 from one model
The images above are one part of what a product needs to go on sale. A full launch runs to thirty-odd assets: packshots for every retailer, lifestyle, texture close-ups, a 360 spin and a short film. We priced 33 of them both ways, $27,670 through a photo shoot and $11,830 as product CGI from one model. The guide gives you the side-by-side, what to build once and the brief to send.
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Results & Business Impact
- 100%
launch asset coverage across campaign, retail, and social
- 80%
faster production than a multi-location photoshoot
- 4K
photorealistic renders delivered for the launch
- 65%
reduction in content production costs
High-impact CGI turned a mindset-driven concept into a tangible, emotive launch that athletes could feel — not just see.
FAQ
FAQ about this bold sports brand product launch
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Ask it here. A producer replies within one business day — with an answer, not a sales call.
Why build a launch concept in CGI rather than shoot it?
Can CGI capture an emotional, concept-led campaign?
How realistic are the product and packaging renders?
What types of assets can come from one CGI project?
Is CGI suitable for ecommerce and retail?
Can the same assets be reused across markets and channels?
How does product visualization support a brand launch?
What products and campaigns benefit most from this approach?
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