Medical Device Launch Video for a Clinical Eye Tracker
A medtech company was launching a clinical eye tracker at a global livestream on World Sight Day. It needed a teaser that hides the device and a product film that reveals it, cinematic enough for the stage and clear enough for viewers who have never heard of the product.
Client & Market Context
A Medtech Company Launching a Clinical Eye Tracker
Our client is a medtech company in Slovenia that designed a clinical eye tracker: a screen with a sensor bar and a compact keypad. It records eye movements, compares them with age-matched normative data and tracks change over time, for optometrists, ophthalmologists, vision therapy clinics and screening programmes.
Revealing a Medical Device Like a Premium Tech Product
A product launch video for a clinical device has two audiences: the people watching the livestream and the clinicians who will meet it later on a website or at an exhibition. The teaser had to build curiosity without showing the device, the product film had to give the launch a real “here it is” moment, and interface shots had to suggest what the eye tracker does without turning the film into an explainer.
Visual Results
Frames From the Eye Tracker Launch Film
Stills from the 4K film and renders of the device: the monitor back, keypad, cooling fins, logo, housing texture and the clinical interface on screen.
Free guide: a 60-second explainer in 12 shots, and the 4 you can cut
You have just seen a machine, a device or a procedure shown rather than described. Doing the same in motion is a matter of planning shots, not polishing renders. Our composite 60-second explainer, priced shot by shot at $8,100, does all its explaining in five shots. The guide gives you the priced shot list, the input to send from engineering or medical teams and the short brief for product animation.
- Free
- Instant download
- No sales call
If it didn't open, download it here.
Download the PDFRemote studio, your time zone
Planning a similar project?
Book a 30-minute call. Tell us about the project, and we will tell you which views it needs, how long it takes and what it costs.
Estimate on the call
A price range on the call, not a follow-up questionnaire.
Any stage of the project
From concept sketches to a finished model: we start from what you have.
Book a 30-minute call
Which day suits you?
What time?
Where should we send the invite?
- 30 minutes
- Free, no obligation
- Invite by email
Results & Business Impact
- 45s
4K product film that reveals the eye tracker, from macro details to the complete device
- 16s
teaser that hides the device and works both as an ad and as the opening of the livestream
- 6stills
high-resolution renders: front, back, sensor bar, keypad and two exploded views
- 1model
3D model built from the client’s CAD files and reused in both films and every still
A launch film for a medical device does not have to look like a medical device demo. Treating the eye tracker like a premium tech product, and leaving the explanation to the event, gave the client a film that works on stage and long after it.
Services Provided
FAQ
FAQ about this medical device launch video
Didn’t find your question?
Ask it here. A producer replies within one business day — with an answer, not a sales call.
What is a medical device launch video?
How long should a product launch video be?
Can you make the film from our CAD files before the device is manufactured?
Why make a teaser and a product film separately?
Do you use AI in product animation?
Do you work with medtech companies outside the United States?
Explore Similar Product and Medical Animation Cases
3D Medical Animation Video That Drives Attention For Dental Innovation
Launch films for clinicians also work for instruments, as in a 3D medical animation video for a dental innovation that became the product’s main marketing asset.
Industrial Valve Animation with Assembly, Cutaway and Flow Path
The same CAD-to-film approach explains how a device works inside, as in an industrial valve animation with assembly and cutaway built from engineering files.
Smart Composting Device CGI Product Video That Accelerated Product Launch
Hardware startups use product films before production too, as in a CGI product video for a smart composting device made for its launch.
