Render of a truck and flatbed trailer with a rolling tarp system rolled back while a forklift loads sod pallets on a farm

Rolling Tarp System Renders for Poyntz Covered Systems

Poyntz Covered Systems, a Canadian maker of tarp systems for flatbed trailers, needed catalog images and had no product photos yet. We rendered its system on a truck and flatbed with the tarp open, loaded with sod, lumber, stone and nursery trees.

Render of a long-nose truck with a flatbed carrying sod pallets behind the front bulkhead of a tarp system

Render of a truck with a mounted crane next to the front bulkhead of a rolling tarp system on a flatbed

Client & Market Context

Poyntz Covered Systems: Tarp Systems for Flatbed Trailers

Poyntz Covered Systems is a Canadian manufacturer of soft-sided tarp systems that mount on standard flatbed trailers: a front bulkhead, a rolling frame and a tarp that slides open and closed over the load. Its customers haul sod and turf, lumber, building materials, agricultural and landscape products.

Showing a Tarp System That Is Hard to Photograph

A real photoshoot would need a finished system on a loaded truck, the right site for each type of cargo, a forklift or a crane, and good weather. For a new product that is slow and expensive, and every new configuration needs another shoot.

Visual Results

The Finished Tarp System Renders

The set ends with the rig at work and on the road: sod pallets behind the cab, a crane loading the deck, stone blocks on a building site, lumber next to a log yard and the trailer with the tarp closed.

01A Full Load of Sod Rolls

Render of a truck-mounted crane loading nursery trees in burlap onto a flatbed with an open rolling tarp frame — 02Nursery Trees Loaded by Crane

Render of a forklift loading lumber onto a flatbed trailer with an open rolling tarp system in a lumber yard — 03Lumber Loaded by Forklift

Close render of a tarp system front bulkhead with the folded tarp and rolling frame arms above lumber on a flatbed — 04The Front Bulkhead and Rolling Frame

Render of a long-nose truck front with sod pallets on a flatbed behind the front bulkhead of a tarp system — 05

Render of a truck with a knuckle-boom crane beside the front bulkhead and rolling frame of a tarp system — 06

Render of a flatbed with an open tarp system loaded with stone blocks on a building site with a tower crane — 07

Render of a flatbed with an open tarp system loaded with lumber next to a log yard, with a forklift at the rear — 08

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Free guide: a 60-second explainer in 12 shots, and the 4 you can cut

You have just seen a machine, a device or a procedure shown rather than described. Doing the same in motion is a matter of planning shots, not polishing renders. Our composite 60-second explainer, priced shot by shot at $8,100, does all its explaining in five shots. The guide gives you the priced shot list, the input to send from engineering or medical teams and the short brief for product animation.

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Results & Business Impact

10views
of the truck, the flatbed and the tarp system for the catalog
5loads
sod pallets, sod rolls, lumber, stone blocks and nursery trees
2loaders
a forklift from the side and a truck-mounted crane from above
1rig
the same truck, trailer and tarp system in every scene

Truck equipment is hard to photograph and easy to misunderstand. One 3D model of the rig shows the product open, closed and at work in every buyer's setting, before a single unit has to be shot.

Services Provided

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What are rolling tarp system renders?

They are photoreal 3D images of a tarp system on a truck and flatbed trailer, made without a photoshoot. They show the system open, closed and loaded, from any angle and in any setting, so the images can be used in catalogs, websites, brochures, dealer presentations and trade shows.

Can you make catalog images before we have product photos?

Yes. That was the situation in this project: Poyntz Covered Systems had no stock images of its system yet. We built the rig in 3D from the brief and the client's references, and the renders replaced the photoshoot for the catalog.

Why show the tarp system open?

Because the open tarp is what the buyer pays for: access to the whole deck for loading. The client asked for a side profile with the tarp open so buyers can see inside the trailer bed, and we added scenes with a forklift and a crane at work.

Can one 3D model show different loads and settings?

Yes. We built the truck, the trailer and the system once and reused them in every scene: sod, lumber, stone blocks and nursery trees, on a farm, in a lumber yard and on a building site. New loads or angles cost far less than new shoots.

Do you render trucks, trailers and other truck equipment?

Yes. We render trucks, trailers, truck bodies and the equipment mounted on them, from CAD files, drawings, photos or references. The same model gives you studio shots, scenes at work, close-ups of details and animation for catalogs, websites, dealer materials, trade shows and advertising.

Do you work with manufacturers in Canada and the US?

Yes. This project was made for Poyntz Covered Systems in Canada, and we work with companies across North America fully remotely: briefs, files and feedback come online, and the final images are delivered in high resolution for print, web and digital use.

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