A 360° Supplement Jar Spin and a Campaign Built on It
Simple Science needed a 360° view of its magnesium jar for the product page. We rendered four camera setups as transparent PNG sequences, then took the same model into more than thirty campaign stills, from studio colourways to everyday scenes on the train, at the gym and at home.
Client & Market Context
A Minimal Jar Whose Detail Only Shows When It Moves
Simple Science sells a magnesium supplement in a minimal jar with a matte black lid. The brand identity is debossed into the lid rather than printed, and the label carries the dose and the ingredient panel in small type around the circumference.
A Spin for Every Background, a Campaign for Every Channel
A 360° spin is usually delivered as a video or a baked image sequence with the studio background burned in. That works until the page it sits on is not white — a dark campaign page, a coloured section, a marketplace module — and then the whole sequence has to be produced again. The campaign round had the opposite problem: the jar had to keep its identity in bright colour sets, dark studios and everyday scenes, with the label and the deboss reading the same in every one.
Campaign Round
The Jar in Every Setting It Sells In
Everyday scenes from the train and the gym bag to the bedside, plus studio colourways, rendered for the product page, paid social and campaign use.
One Spin, Then the Jar in Every Colour and Setting
Free guide: a 33-asset launch cost $27,670 shot and $11,830 from one model
The images above are one part of what a product needs to go on sale. A full launch runs to thirty-odd assets: packshots for every retailer, lifestyle, texture close-ups, a 360 spin and a short film. We priced 33 of them both ways, $27,670 through a photo shoot and $11,830 as product CGI from one model. The guide gives you the side-by-side, what to build once and the brief to send.
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Key Insight
A 360° spin rendered against transparency becomes a component the brand reuses on every page, and the model behind it keeps producing campaign imagery long after the spin ships.
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