One Set of 3D Models, Every Visual the Range Needed
Nature Generation needed launch visuals for a four-product supplement range across a website, a store listing and social. We modeled the cartons, the bottle and the capsules once, delivered every launch format from those models, then carried them into studio sets, lifestyle scenes and a carton system for campaigns.
Client & Market Context
Four Products, One Shelf Presence, No Photography Budget for Either
Nature Generation launched a range of four daily supplements — Sweet Dreams, Flawless, Keep Moving and Staying Alive — each with its own colour and its own reason to exist. The identity does most of the work on the carton face, so the range only reads as a range when the four sit together.
A Range That Reads as a Set, Four Products That Each Need Their Own Scene
The launch set had two problems. The cartons had to stack so all four labels stay legible at thumbnail size, and the capsules had to show four visibly different fills, because “four products” means nothing if the contents look identical. The campaign rounds added a third: each product needed scenes that match its purpose — sleep, skin, mobility, immunity — without the four drifting into four different brands.
From One Master Scene to a Carton System
Free guide: a 33-asset launch cost $27,670 shot and $11,830 from one model
The images above are one part of what a product needs to go on sale. A full launch runs to thirty-odd assets: packshots for every retailer, lifestyle, texture close-ups, a 360 spin and a short film. We priced 33 of them both ways, $27,670 through a photo shoot and $11,830 as product CGI from one model. The guide gives you the side-by-side, what to build once and the brief to send.
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Key Insight
When the product exists only as artwork and a dieline, building it once in 3D is what turns one approval into the launch formats, the lifestyle scenes and every campaign after them.
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