How Unified CGI Production Accelerated Pre-Sales for an Apartment Complex Design
High-end apartment complex design visualization helped a developer showcase a new residential project, resulting in strong apartment sales even before construction was finished.
Client & Market Context
Prime Urban Developments: Premium Residential Focus
Prime Urban Developments is a midsized developer specializing in premium residential projects across Central Europe. Their latest project, a 142-unit luxury apartment complex in Warsaw’s Mokotów district, encountered a bottleneck in marketing materials.
Visuals to Carry a Wide Marketing Rollout
The developer needed visuals that could support a wide marketing rollout. Key requirements included:
- photorealistic imagery of the apartment complex design before completion
- visual assets for social media marketing campaigns
- high-resolution images for brochures and printed catalogs
- website visuals explaining the residential complex design
Visual Results
Visuals That Resonate With Emotion
The final suite of apartment complex design visualizations provided a unified set of assets, including perspectives of individual units, amenity spaces, and multi-format adaptations.
Free guide: off-plan buyers decide on 8 images, developers pay for 22
The frames above are the kind an off-plan buyer decides from, and there are fewer of them than most orders assume. In our priced composite, a developer paid $22,600 for twenty-two images, a film and panoramas, and still missed two of the eight that sell. The guide gives you the eight-image real estate rendering set, staged from launch to construction, and the one-page brief to send instead.
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Results & Business Impact
- 73%
of units reserved before construction
- 38,000$
saved vs. projected costs with previous subcontractor model
- 112
units were sold at the full asking price with no discounting required
- 58%
faster sales velocity vs. previous project
Clear visual storytelling of apartment complex design can drive buyer confidence and accelerate residential sales even before construction is finished.
FAQ
FAQ about this apartment complex pre-sales CGI project
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