Render of a new two-storey stone house with steep gables, dark steel windows and a planted forecourt, seen from the driveway

Pre-Construction Luxury Home Renderings for a For-Sale Listing

A listing agent at a luxury real estate brokerage in the US had to market a stone house that existed only as DWG drawings. We turned the exterior drawings into a photoreal set: a hero image for a billboard, the elevations, the pool terrace, an aerial view, a blue-hour front and close-ups of the stone, the entrance and the terrace.

Close-up render of rough-cut limestone walls, a tall black steel-framed window and a wall lantern of a luxury house

Portrait render of the front entrance of a stone luxury house with a black steel door surround and stone steps

Client & Market Context

A Listing Agent Selling a Home Before It Is Built

Our client is a listing agent at a luxury real estate brokerage in the United States. She was selling a new-construction home: a two-storey stone house with steep gables, dark steel windows, a pool terrace and a landscaped slope.

Marketing a New-Construction Home From DWG Drawings

Elevation drawings show lines and dimensions, not stone, light or a garden. A buyer of a luxury home decides on how the house will look and feel, and a for-sale listing without images of the finished home has little to show.

Visual Results

The Stone House Render Set, From the Driveway to the Garden

The rest of the set: the arrival through the mature trees, the garden side and the gable on the slope, the pool lounge, the stone balcony and the stepping stones through the garden.

Aerial render of a stone luxury house from the rear with a pool, a stone terrace, a glass garden room and a lawn on a slope — 01The Whole Property From Above

Front elevation render of a stone house with two steep gables, a lower central wing, steel windows and planted beds — 02The Front Elevation, Straight On

Render of the rear terrace of a stone luxury house with a pool, outdoor dining and a lit glass garden room — 03The Rear Terrace and the Pool

Blue-hour render of the front of a stone luxury house with warm light in the windows and lit garden beds — 04The Front at Blue Hour

Close-up render of an outdoor stone fireplace on a terrace with a dining table, woven chairs and steel garden room doors — 05The Outdoor Fireplace, Close Up

Render of a stone luxury house seen from a curved driveway between tall mature trees on a sunny day — 06

Render of the garden side of a stone luxury house with a tall glazed wing, a terrace with outdoor dining and a lawn — 07

Render of the stone gable end of a luxury house above a retaining wall and a lawn on a slope — 08

Portrait render of a pool lounge with a woven armchair and a lantern beside the pool and a glass garden room — 09

Render of a stone balcony with a black steel railing, outdoor sofas and steel-framed doors on a luxury house — 10

Portrait render of stepping stones through a planted garden towards the stone terrace of a luxury house — 11

Cover of the guide on the pre-sales image set for a residential development

Free guide: off-plan buyers decide on 8 images, developers pay for 22

The frames above are the kind an off-plan buyer decides from, and there are fewer of them than most orders assume. In our priced composite, a developer paid $22,600 for twenty-two images, a film and panoramas, and still missed two of the eight that sell. The guide gives you the eight-image real estate rendering set, staged from launch to construction, and the one-page brief to send instead.

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Results & Business Impact

15views
of the finished home, from an aerial view and elevations to close-ups of the stone and the terrace
7680px
wide hero image, prepared for large-format billboard print
3orders
from the same agent: the render set, a for-sale sign and one more view
1sign
designed around the hero render for the new-construction listing

A listing agent selling a home before it is built has drawings and a deadline, not photographs. Rendering the hero image first, at billboard size, and building every other view on the same materials gave the agent one set for the street, the sign and the listing.

Services Provided

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What are pre-construction home renderings?

Pre-construction home renderings are photoreal images of a house made before it is built, from the architect's drawings. Listing agents, builders and developers use them to market the home: on billboards and signs, in property listings and on social media, so buyers can see the finished house.

Can you make renderings from DWG files?

Yes. This house was rendered from DWG files of the exterior drawings, with no 3D model from the architect. We build the model from the plans and elevations, then add the materials, the light, the landscape and the site around it.

Can a real estate agent order renderings, not only a developer?

Yes. The client in this project was the listing agent at a luxury brokerage, and she ordered the images herself. Agents, builders and developers order the same renders for different reasons; we prepare the set for the channels the agent uses.

Can a rendering be printed on a billboard?

Yes, if it is prepared for print. The hero image of this house was delivered at 7680 px wide, so it stays sharp in large-format print on a billboard. Tell us the size and the channel before we start, and we plan the resolution and the crop for it.

How fast can you deliver the first rendering?

It depends on the drawings and the scope. In this project the billboard image had a deadline within days, so we finished the hero view first and delivered the other views after it. A clear brief and complete drawings make the first image faster.

Do you design for-sale signs and banners with the renders?

Yes, as an add-on to a render set. For this listing we designed a new-construction for-sale sign around the hero render, with the brokerage, builder and architect branding.

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