Aerial render of a 550-meter three-tower supertall rising over a riverfront district with bridges and a marina at sunset
Success stories

Mixed-Use Tower Renderings for a 550-Meter Supertall in New York

A developer is preparing a 550-meter mixed-use supertall in New York: three glass volumes linked by a skybridge, with offices, a restaurant, a sky bar, a spa and a gym inside. We rendered the tower from the river and the air, and every amenity inside, for the investor presentation.

Portrait render of a multi-story glass lobby with a marble reception desk, security gates and lounge seating
Portrait render of a double-height restaurant and bar with a glass chandelier and the New York skyline outside

Client & Market Context

A Developer Taking a Supertall Tower to Investors

Our client is a real estate developer preparing a mixed-use supertall on a riverfront site in New York. To raise investment for the project, it needed a set of mixed-use tower renderings that shows the building as a finished address, outside and in.

Selling a Skyline Landmark and Its Interiors in One Pitch

The main challenge of supertall tower rendering for investors is that the building has to work at two scales. From across the river it must read as a new landmark on the New York skyline. Inside, investors need to see the offices and amenities that will be leased, booked and used every day.

Visual Results

The Finished Mixed-Use Tower Image Set

The set follows the route an investor takes: the tower from the river and the air, then the lobby, the office floors, the restaurant and sky bar, the spa and the fitness center.

Render of the supertall tower rising from the riverfront in low sun, with the city and a promenade below
01A Landmark on the River
Render of a multi-story lobby with a spiral stair, timber columns and lounge seating behind full-height glass
02A Lobby With a Sculptural Stair
Wide render of an open-plan office floor with desks along floor-to-ceiling windows and the city far below
03Office Floors With the Skyline
Wide render of a spa with an indoor pool along the glass, loungers and plants above the city
04A Spa With a Pool Above the City
Portrait render of a double-height restaurant with a long fireplace and leather seating at dusk, with lit towers outside
05A Restaurant for the Evening
Aerial render of the supertall tower over the river with a ferry, a promenade and the city behind
06
Render looking down past the glass facade of the tower to the river and the district at sunset
07
Portrait render of a lobby atrium with glass walls, timber fins, a reception desk and people in lounge seating
08
Portrait render of an open-plan office with white desks, task chairs and a skyline view
09
Render of office workstations by a corner window with a view over Manhattan towers
10
Portrait render of a double-height office with dark desks and tall windows over the city
11
Wide render of a restaurant lounge with a curved sofa, a stone wall and a bar by the windows
12
Wide render of a restaurant dining room under a timber ceiling with tables along the glass
13
Portrait render of a sky bar with a long marble counter and guests by tall windows in the evening
14
Portrait render of the sky bar at dusk with the city lights beyond the full-height glass
15
Portrait render of a long indoor lap pool lit in blue beside a glass wall and loungers
16
Square render of a spa pool terrace with white loungers, stone floors and a city view
17
Square render of a spa with an oval pool, timber screens and plants beside floor-to-ceiling windows
18
Wide render of a fitness center with treadmills and strength machines along the windows at sunset
19
Wide render of a long row of cardio machines in a fitness center with city views
20
Panoramic render of a fitness floor with strength equipment against a wall of glass at sunset
21
Cover of the guide on the pre-sales image set for a residential development

Free guide: off-plan buyers decide on 8 images, developers pay for 22

The frames above are the kind an off-plan buyer decides from, and there are fewer of them than most orders assume. In our priced composite, a developer paid $22,600 for twenty-two images, a film and panoramas, and still missed two of the eight that sell. The guide gives you the eight-image real estate rendering set, staged from launch to construction, and the one-page brief to send instead.

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Results & Business Impact

  • 26

    views: six exteriors from the river and the air, and twenty interiors across six zones

  • 7zones

    rendered: the exterior, the lobby, the offices, the restaurant, the sky bar, the spa and the gym

  • 550m

    height of the tallest of the three glass volumes, shown against the whole riverfront district

  • 415m

    height of the enclosed skybridge that links the three volumes of the tower

A supertall is sold twice: once as a skyline and once as a place to work and spend time. Rendering the tower and its amenities as one set let the developer present both in a single investor pitch.

FAQ

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What are mixed-use tower renderings?
Mixed-use tower renderings are photoreal images of a high-rise that combines several uses, such as offices, a restaurant, a spa and a gym, made before it is built. They show the tower on the skyline and the spaces inside it, so investors, tenants and partners can judge the project early.
Which views does a skyscraper investor presentation need?
Usually a skyline view that fixes the tower in its city, an aerial or river view of the site, the arrival and the lobby, a typical office floor and the main amenities. For this tower we delivered 26 views: six exteriors and twenty interiors of the lobby, offices, restaurant, sky bar, spa and gym.
How do you show the scale of a 550-meter tower?
We place it in a full city model rather than on an empty background. Streets, bridges, the river, boats, trees and nearby buildings give the eye a measure, and cameras from the water and the air show the tower against the whole district, so its height reads without exaggeration.
Why render the amenities and not only the facade?
Because investors and tenants pay for what happens inside. A lobby, a restaurant, a sky bar, a spa and a gym show the daily life of the building and the rents it can justify. The facade wins attention, the amenity views explain why the project will lease.
Can you render a tower before the interiors are designed?
Yes. If interior design is not ready yet, we can develop a concept for the lobby, the office floors and the amenities from your brief and references, so the investor set shows a complete building. You review the concept before we produce the final images.
Do you work with developers outside New York?
Yes. We work remotely with developers, architects and investors around the world. Projects run on the models, drawings or concepts you send and on reviews online, and the whole image set is planned, reviewed and delivered without a site visit, so the location of the site does not limit the work.

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