How a Home Nurse App Secured $1.2M Pre-Seed Funding
in Boston’s Market
A strategic repositioning transformed a booking app into a platform that stabilizes the workforce.
Client & Market Context
From ER Nurse to Home Nurse Founder
Before starting the company, the founder and CEO of Home Nurse worked as an ER nurse at Massachusetts General Hospital for 12 years. She observed her colleagues abandoning their hospital shifts for unstable gig work on fragmented platforms, which resulted in unpredictable incomes. Meanwhile, families scoured Nextdoor and Facebook groups to find vetted home care providers.
Three Fatal Investor Perceptions to Reverse
Early investor feedback revealed three fatal perceptions:
- This is a crowded space with razor-thin margins and high churn.
- Subscription models fail when professionals control the supply.
- Massachusetts nursing boards, HIPAA, and Medicare compliance would sink a pre-revenue startup.
Visual Results
Visuals That Resonate With Emotion
The 11-slide investment deck functions as a self-contained narrative
Free guide: a launch uses $8,550 of visuals and orders $20,910
The visuals above were made for a launch, a campaign or a funding round. Orders like these tend to grow from the feature list: every screen, every device, a long explainer. In our priced composite the order came to $20,910, while the visuals that did the work cost $8,550. The guide gives you the priced order, the five items worth making, including one CGI advertising stunt, and the short brief to send.
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- No sales call
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Results & Business Impact
- 91%
Investor focus shifted to scaling velocity across the USA
- 78%
Founder retained equity
- 20%
Above target in 138 days
Supply is the biggest unlock in labor-constrained markets. Investors will stabilize the workforce, turning patient demand into a consequence rather than a challenge. Home Nurse offers a solution that makes home nursing a viable career path again.
Services Provided
FAQ
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