Escape travel app shown on a phone with a Bali destination guide screen

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How Product Design Turned Trip-Planning Chaos Into a Launch-Ready App Travelers Recommend

How Product Design Turned Trip-Planning Chaos Into a Launch-Ready App Travelers Recommend

We gave Escape one calm, guided product — a mobile app and a matching website on a single design system — that users grasp at a glance, plan trips 3× faster with, and recommend 98% of the time.

Travel App
UI/UX Design
Web & App Design

Client & Market Context

The Client and the Problem We Solved

Escape came to us with a familiar problem: travelers love the idea but drown in planning — ten tabs, scattered notes, endless reviews. They needed one product that turned that chaos into a calm, guided flow, consistent across a mobile app and a marketing website so the brand felt the same everywhere. Our job: make trip planning feel effortless — and make the product launch-ready.

Escape travel app interface screens from the UI design system

Detail of the Escape travel app editorial UI design

Business Challenge

Turning Planning Chaos Into One Calm Flow

Travellers juggle too many tools before a trip — and lose confidence along the way.

No single place to discover, compare and save
Too many steps between an idea and a booked trip
An inconsistent experience across app and website
Decisions made with low confidence and high stress

Without a focused, guided experience, people abandon planning — and the booking never happens.

Escape design turning travel-planning chaos into one calm guided flow

Results & Business Impact

94%

understood every option at a glance
3×

faster from idea to a planned trip
70%

less back-and-forth while planning
98%

of users would recommend Escape

Project Objectives

Product Design Goals

Make destinations easy to discover and compare
Bring stays, food and tours into one clear flow
Keep the app and website visually consistent
Help people plan and decide with confidence

Services Provided

Our Toolkit for the Build

UX / UI Design Mobile App Design Web Design Design System Prototyping

Strategic CGI Approach

How We Designed for Decisions, Not Just Screens

We turned calm, editorial design into a business tool: serif headlines, generous space, and real photography that cut noise and make the next step obvious. The payoff for Escape — users understood 94% of options at a glance and moved from idea to a planned trip 3× faster. For the full service, see our UI/UX design services.

Calm, editorial Escape interface across phone and web

Calm visuals build trust while keeping focus on the journey.

Key Visual Decisions

Design Decisions That Drove the Result

Escape marketing website shown on a laptop — Three places worth the trip

Escape app screen centring a stay, place or route with clear hierarchy

Product-Focused Composition

Whitespace and real photography make browsing feel premium and calm — the reason planning needed 70% less back-and-forth.

Escape app screen with generous whitespace and real travel photography

Atmosphere Through Light and Space

Real-world mockups gave the product emotional context, helping Escape sell the experience in stores, ads, and investor decks.

Real-world mockup of the Escape travel app in an everyday moment

Lifestyle-Driven Detail Scenes

One design system across app and web keeps the brand coherent everywhere — protecting trust from the first ad to the booking.

A Consistent Identity Across Devices

The same type, colour and rhythm carry from phone to web, so the brand feels coherent wherever users meet it.

Production Process

From Concept to Shipped Product

Visual Concept & Art Direction

We set a clear visual direction from brand and references, ensuring consistency between the app and the website.
UI Production

Screens were designed on a shared design system — type, colour and components — tuned for both mobile and web.
Iteration & Refinement

Close collaboration enabled fast iterations, refining flows and visuals to meet both aesthetic and usability goals.

Visual Results

Screens That Feel Effortless

App and website screens, plus real-world mockups, showing how the Escape experience feels across mobile and web.

Escape travel app destination screen design

Escape travel app browsing screen design

Escape travel app planning screen design

Escape travel app stay detail screen design

Escape travel app mockup used for App Store and marketing

Marketing & Sales Usage

Driving Installs and Engagement

The visuals powered the following:

App Store and Google Play listings
Landing page and web marketing
Investor and stakeholder decks
Social and launch campaigns

Key Insight

Calm, confident design did more than look good — it made trip planning 3× faster and earned Escape a 98% recommend rate.

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FAQ

UX flows and wireframes, a hi-fi UI design system, a mobile app and a matching marketing website — one shared design language taking the product from concept to launch-ready.

A shared design system keeps the brand consistent everywhere travellers meet it, so the experience feels seamless from a social ad to the website to the booking flow in the app.

Calm, editorial layouts and a guided flow reduce noise and make the next step obvious, helping people discover, compare and plan with confidence.

Yes. We can start from a concept, sketches or early wireframes and build the full UX flow and a cohesive UI system for both app and web.

Yes. The shared design system, components and screens are organised for clean handoff, so developers build from a consistent, production-ready source.

Absolutely. The screens and mockups are produced for App Store and Google Play listings, the website, social campaigns and investor decks.

It depends on scope — the number of screens, whether you need both app and web, a design system, and prototyping. A focused UI project usually starts in the low thousands; a full app-plus-website system costs more. Share your scope and we will quote it.