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How Sun-Optimized CGI Sold a Luxury Villa 53% Faster

Marketing-driven visualization that transformed a modern-white villa into an irresistible summer ritual for Nordic and Central European buyers.

  • Client

    Stefan Keller (Sweden)

  • Services

    Architectural CGI, Marketing-Oriented 3D Visualization, Art Direction

  • Property Type

    Contemporary Luxury Villa

  • Location

    Costa Blanca, Spain

Client & Market Context

Who They Are and What They Stand For

Stefan Keller, known for Nordic minimalism, ventured into the Spanish market with a bold departure: a sun-drenched, contemporary villa on the Costa Blanca, targeting Swedish, German, and Dutch buyers seeking a warm-weather counterpart to their primary residences.

The property sat just steps from a quiet sandy beach, framed by palms and open to sea views, but its clean, white-beige aesthetic risked blending into the saturated Mediterranean luxury market. The real product wasn’t the villa itself, but the promise of effortless summer living. CGI had to make that promise feel immediate, exclusive, and repeatable.

Business Challenge

Navigating the Challenges Ahead

In Spain’s coastal luxury segment, “modern white villa” is a crowded category.
Most CGI for similar properties suffers from:

  • Flat, overexposed daylight shots that erase texture and depth
  • Generic pool-and-palm compositions with no emotional hook
  • Interiors that look more like showroom displays than lived-in retreats

For Stefan Keller, standing out meant not avoiding the sun — but weaponizing it.

The challenge: use light not as a technical condition, but as the core marketing message.

Results & Business Impact

  • 53%

    Faster sales cycle compared to similar villas in the region

  • 65%

    Of units reserved within 52 days —exceeding target

  • Premium pricing maintained despite market competition

  • Stefan Keller received inbound inquiries for a second Spanish project based on this campaign alone

Project Objectives

Setting Our Sights on Success

  • Achieve 60% pre-sales within 60 days of campaign launch — without competing on price.
  • Differentiate the villa through intelligent use of Mediterranean light.
  • Position the interior as “Scandinavian ease meets Mediterranean warmth”.
  • Make the beach, pool, and palms feel like private extensions of the home.

Services Provided

Our Toolkit for Transformation

Architectural CGI Exterior & Interior 3D Visualization Marketing-Oriented Art Direction

Strategic CGI Approach

Innovative Strategies That Stand Out

Instead of fighting the harsh midday sun — a common CGI instinct — we embraced it as a storytelling tool. Every image was timed and angled to show how the villa performs in real summer conditions: not just surviving the light, but thriving in it.
Our guiding principle: “Don’t sell a villa with a view. Sell the moment when the view becomes yours — barefoot, sun-warmed, and uninterrupted.”

Key Visual Decisions

Capturing the Essence of the Brand

Sun as Architecture

Exteriors

Bright, high-contrast daylight was used intentionally to emphasize clean lines and shadow play on white surfaces

Palms weren’t decorative—they framed private sightlines to the beach, reinforcing seclusion

The pool was shown not as a feature, but as a reflective surface connecting sky, villa, and sea

Minimalism with Texture

Interiors

No cold “Scandi white”—instead, beige linen, sun-bleached oak, and travertine created tactile warmth

Sunlight streamed through wide openings, casting soft gradients that animated the space without glare

Furniture was sparse but intentional: a single chaise longue by the window, a low table with open books — suggesting lazy afternoons, not staging

Production Process

Building a Narrative Through Imagery

  • Narrative-First Development

    We defined the core message: “This is where your summer begins the moment you land.” All visuals served that rhythm.

  • Light Simulation Over Realism

    We modeled real Mediterranean sun angles for June and September, the peak booking months, to ensure authenticity in how light entered rooms and played on surfaces.

  • Feedback Filtered by Sales Impact

    Only visuals that triggered emotional comments from test buyers like “I can feel the breeze on my skin” were approved.

Visual Results

Visuals That Resonate With Emotion

A tight suite of sun-optimized visuals that felt less like renders and more like memories in advance

Exterior shots radiating calm confidence in full sun

The beach not as scenery, but as private territory

Interiors glowing with warmth, not sterility

Marketing & Sales Usage

Driving Engagement and Growth

The visuals were deployed in:

  • Targeted Instagram and LinkedIn campaigns in Sweden, Germany, and the Netherlands
  • Digital brochures with “sun-hour” navigation (Morning Light / Midday Glow / Sunset View)
  • Virtual tours for high-net-worth clients who prioritize seasonal lifestyle over square footage
Agents noted buyers often asked: “Is the light really like that?” It’s a sign the visuals had crossed into desire.

Key Insight

In sun-rich markets, avoiding glare isn’t the goal—harnessing light as emotional proof is. When buyers can feel the warmth in a still image, location stops being a feature and becomes a feeling. And feelings close deals.

The project was worked on

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