How 3D Modeling Can Help Marketing and Advertising

The world of 3D visualization involves complex concepts not only for professionals but also for marketers exploring 3D rendering for marketing and modern 3D advertising strategies. Even if you think the technical side only concerns modellers or 3D artists, you’ll be surprised at how beneficial this information is for business. But first, let’s start with a little background.

Traditional visualization methods

Do you remember what advertising images looked like before digital technology and 3D visualization services? In the pursuit of high quality and efficiency, we have almost forgotten the visualization methods professionals now call traditional. 

Drawing and illustration

Artists used to be the experts in visualization. They drew everything by hand, from postcards to advertising posters, to present concepts and ideas. Although this method allowed for the conveyance of even the most creative ideas and images, it was unrealistic and labor-intensive, especially when depicting complex objects.

Photography

The advent of photography was revolutionary. Not only has portrait painting virtually disappeared, but… Photographic materials have served science, art, politics, marketing, and advertising. Using real photographs to showcase products, furniture, interiors, and so on remains relevant to this day. After all, photography conveys textures and colors well. However, photography does not always allow products to be shown in the right context or from different angles.

2D graphics

Thank goodness humanity has computers! Initially, no one could have imagined that the computing power of these bulky machines would be useful for sales and advertising. Over time, though, 2D graphics created with user interfaces like Photoshop have made it possible to create visually appealing images. Their only obvious drawback is their limited ability to convey volume and space. This is why many industries gradually shifted toward 3D product visuals, which provide depth, realism, and full control over composition.

Scale models

We’re referring to physical models built on a reduced scale to represent objects, buildings, or even entire cities. Scale models are impressive and spectacular. They also allow you to visually assess the scale and aspects of the design. Unfortunately, due to the high cost of materials and time required to create them, scale models are not very popular.

Surely, each visualization method has played an important role in shaping modern approaches to advertising and product presentation. Although we are grateful for their contributions, we live in an era of rapid technological development where the demands of the modern market and consumer expectations are changing rapidly. The time has come for advertising agencies and designers to switch to technologies that enable them to create more effective and attractive visualizations, thereby increasing interest in products and services.

The Beginnings of 3D Modeling

You have probably noticed how rapidly technology is advancing. This is especially noticeable in the world of 3D marketing. The first 3D modeling tool, Sketchpad, was created in 1963 by Ivan Sutherland, the father of computer graphics. Sketchpad allowed users to interact with and draw graphic objects on the screen in real time. This was revolutionary for architects and designers because, until then, only 2D graphic tools had been used.

Since then, a wide variety of programs have appeared on the 3D visualization services market, each adding its own unique functionality. In 1972, Aegis introduced 3D Slicer, a tool for manipulating three-dimensional shapes. In the early 1980s, programs such as Anim8or and Computer Animation Lab began developing, enabling users to create animations for movies and video games. This era also marked the beginning of 3D rendering in marketing, long before the technology reached the level of realism we take for granted today.

However, we have been in the business for a long time, so let’s be realistic! We are well aware of the problems early 3D visualization services faced, including low rendering quality, long processing times, and limited animation capabilities. 

Models could not accurately convey textures or lighting, which significantly affects the perception of the final product. Visualizations from that time were significantly inferior to modern ones in terms of not only image quality and detail but also integration with other media formats, such as VR and AR. Past 3D product rendering companies hardly created what Maverick Frame calls “visuals that sell.”

Fortunately, modern advertising and marketing agencies have access to incredible tools like Blender, 3ds Max, and ZBrush that provide flexibility and capabilities, making it easier to create complex and realistic models. These tools allow designers to focus on both the technical and creative aspects of 3D visualization. Thanks to advances in computer technology and rendering algorithms, it is now possible to create visualizations that would have been impossible just a decade ago.

Traditional Visualization Methods vs. 3D Visualization

You might argue that any visualization method can sell a product, whether it’s toothpaste or a penthouse. So, what difference does it make which method you use? If there is a difference, what is it? There are several key aspects that we will now discuss.

Visualization quality

Traditional methods often fail to fully convey the textures, lighting, and details of objects that are important for creating the right atmosphere. After all, people tend to make purchasing decisions based on emotion rather than logic.

3D visualization services allow you to create high-quality images with detailed textures and lighting so customers can view objects from all angles. Furthermore, the image can be used in various media formats. This level of detail is essential for 3D Rendering for Marketing, where visual clarity directly impacts conversion.

Flexibility and customization

Traditional methods do not offer a wide range of configuration options. After shooting, it becomes more difficult and costly to change interior or product details.

With 3D product visuals, however, it’s easy to change models, furnishings, and colors, giving you more control over the final result. You can create multiple versions of the visualization to test different marketing approaches.

Time and cost savings

Photo shoots can be time-consuming and involve additional costs for studio rental, photographers, and decorators. Creating models and installations is even more expensive!

3D product rendering significantly reduces content creation costs, as it allows you to create and modify visualizations in a much shorter time without physical difficulties.

Animation and interactivity capabilities

Traditional methods are limited to static images. This lack of interactivity hinders the ability to fully engage audiences because it doesn’t allow them to experience products in a way that reflects real-life usage.

3D visualization services allow you to create animations that demonstrate how a product is used or how it works, or sets the environment in motion, as well as enabling interaction with the visualization through AR/VR technologies, creating a more engaging and interactive experience for the consumer.

Improved perception

Traditional methods, especially in the early stages of design or with experimental concepts, carry risks.

3D visualization services allow you to create concepts and proposals that have not yet been physically implemented, giving you the opportunity to fully visualize the final product before production. This capability is crucial in 3D marketing, where prototypes and concepts must be validated long before they reach production.

The conclusion is obvious, and for you it’s just as clear — 3D advertising is our favorite. Even if you are working on a marketing campaign for a product, such as a new line of furniture, and have used traditional photographs, you can use 3D visualization services to create interactive content, such as virtual tours and animations, which leads to increased engagement and ultimately, sales. To see how these approaches translate into real marketing content, explore our 3D product visualization services designed specifically for campaigns, product launches, and digital advertising.

3D Modeling Tools

We all agree that 3D modeling is effective and useful. But why should non-specialists understand 3D modeling tools? If you want to better understand how these tools translate into real marketing results, explore our professional 3D modeling services. You’re probably asking yourself this question. Well, let us ask you a question in return: Would you like to increase your conversion rate while reducing your advertising costs? We have a tool for that. Or maybe you want to influence how your brand is perceived and increase interest in your product on social media. But which 3D visualization tool should you choose? They are all designed for different purposes!

3ds Max

With 3ds Max, you can become a design engineer and assemble models from various geometric shapes. Imagine playing with LEGO bricks. Each piece can easily connect to others to create something unique. For instance, you could start with a cube and gradually add elements to it, such as window frames, doors, and roofs. This structured approach lets you control every stage of the process, from the foundation to the final details. This is especially useful for architects and interior designers who want to visualize their ideas before bringing them to life.

ZBrush

In ZBrush, you become a sculptor with virtual clay at your disposal. This allows you to intuitively add and remove volume, shaping details just as Michelangelo did when creating his famous statue of David. ZBrush has no hard limits: You can change the sculpture’s lines at any time, highlight individual elements, and perfect them. Imagine creating a character for a video game. You start with a basic shape and add details like eyes, hair, and skin textures. Ultimately, you end up with a realistic hero with whom players can interact. ZBrush is the perfect tool for creating complex, detailed objects, from characters to artistic models.

Marvelous Designer

With Marvelous Designer, you can become a tailor and create clothing and textile elements with incredible precision. Just like a real seamstress, you “cut” and “sew” fabrics to create realistic drapes and folds. Imagine how a tailor works: to create the perfect dress, every seam and piece of material must be considered. For instance, when designing a clothing collection for a virtual fashion show, Marvelous Designer shows you how the fabric will behave in motion, not just how it looks on paper. This feature is particularly useful for interior designers, as it allows you to quickly visualize how different materials will work together in a space.

Blender

Blender is a versatile tool often referred to as a “jack of all trades.” Imagine being a multifunctional worker who can perform a wide range of tasks. With Blender, you can model, animate, edit videos, and develop games. This makes it an excellent choice for creative projects. If you’re launching an ad campaign, Blender lets you create characters, environments, animations, and interfaces. In essence, you can be an artist, designer, and producer all rolled into one, making Blender the perfect tool for small businesses and creative endeavors.

Each program has its own unique role and purpose, enabling you to select the appropriate tool for the task at hand. The better you understand the capabilities of each program, the more easily you can adapt it to your needs and create amazing content that will attract your audience’s attention.

Closing Remarks

We hope you now see that creating 3D visualizations is a multifaceted and exciting process requiring an understanding of many tools and concepts. This technology can significantly reduce advertising campaign costs, as high-quality visualizations can replace costly, less effective customer-attraction methods. We hope this explanation helps you navigate the complex yet interesting world of 3D visualization and use it to generate interest in your products and brand. If you are looking for a reliable partner to bring your boldest ideas to life through 3D visualization, Maverick Frame Studio is ready and willing to provide its cutting-edge solutions and expertise.

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