Roger Philips

I don’t just see a pretty frame; I also see architectural advantages like proportions, movement, and connection to the surroundings. This helps me pinpoint exactly what influences a buyer’s decision. When something is technically correct, it builds trust.

The architect’s design is sensible, and the structure is correct. An artist can create a beautiful but architecturally impossible scene. But for developers, visualization becomes part of the deal with the buyer.

Definitely at the concept stage to establish an architecturally correct foundation. And at the final review, just to make sure the visualization accurately reflects project documentation. I also consult with the team on any unclear stuff.