Haylie Curtis

It helps the client picture themselves in the space. We pick furniture, textiles, and details that match the target audience. For families, we go for practicality and warm tones, and for investors, we’re all about neutrality and premium materials. This isn’t for show, it’s for business.

An effective interior tells a story of life in that space: books on the shelf, a cup on the table, a soft blanket on the sofa. A decorative interior is a bunch of expensive items that have no life. We’re not trying to make it look like a showroom, but rather a place that feels like home.

When it comes to MENA, it’s all about luxury and scale. Think high ceilings, expensive materials, and dramatic lighting. For Europe, it’s all about cozy and character. That means warm textures, antique elements, and a focus on attention to detail. In Asia, minimalism and functionality are the focus.